DISCOVER · IGNITE

You are already the light.
INNORA is the oxygen that makes it blaze.

Remember the school science experiment? Lower a dying stick of incense into a jar of oxygen and it bursts back into flame. Talent is kindled, not taught.

Traditional education

Find what you can’t do, then drill it until you can.

INNORA

You already have it. We look for the light in you that’s worth turning up — not the flaws that need fixing.

When the market wants A and your gift is B, we’re on the side of B.
Let the light within burn brighter.

In the dark, a nearly dead stick of incense with one last ember
EmberScroll down to watch the fire catch
  1. Ember

    Everyone already has a little light.

    A dying stick of incense, down to one ember. Small, but alive. Everyone is a genius — the only difference is whether anyone has noticed.

  2. Seen

    INNORA sees it first

    Not what you can’t do — which of your lights deserves to burn brighter.

  3. Oxygen

    Feed it a real problem

    A real problem — fascinating or maddening — is the jar of oxygen. Fire needs fuel; people need something worth doing.

  4. Catching

    Surround it with kindred spirits

    Put kindred but different minds in one room and sparks jump between them. A whole group can set each other alight.

  5. Burning

    Build it, then run it live on stage

    Five days to build something that actually runs. On day five, you take the stage and demo it for industry guests.

  6. Blaze

    Before the world does

    By the time the world notices, it’s already ablaze. We’re there to catch it.